AI-powered CRM for fire and security firms that automates growth
Spend less time chasing leads, more time growing, let our AI receptionist work 24/7.
We Help Fire & Security Businesses Grow — Without Tech Overwhelm.
Our AI-powered tools replace spreadsheets and automate everything from lead tracking to review requests, client follow-ups and out-of-hours calls.
Lead Tracking
AI Assistant
Smart Followups
Never lose a job again.
Bookings + Callouts 24/7.
Follow every lead without lifting a finger.
Clients book when it suits them.
More 5-star reviews, automatically.
Weekly content, done for you.
Connect. Engage. Convert
Targeted ads, bigger reach.
Review Booster
Social Scheduler
Sales Insights
Everything You Need to Grow - And Nothing You Don't.
Start with the essentials. Add powerful Al tools for booking, recruiting, and follow- up-whenever you're ready.
Al Sales Assistant
Just tell the Al what you do-it instantly suggests follow-ups, campaign ideas, and the best time to reach out
Included in all plans
Instant Lead Response
Never miss an enquiry. Qualify leads, respond instantly, and book appointments while you're on the job.
Included in all plans
Al Receptionist - 24/7 Call Handling
Let Al handle out-of-hours calls, emergencies, and bookings. Capture leads and schedule jobs automatically-even while you sleep.
Automated Job Ads & Hiring Funnels
Fill roles faster. Our Al posts jobs across social media platforms, screens candidates, and builds a shortlist-without lifting a finger.
Stop losing leads and start growing faster with our AI powered CRM. Book more jobs, boost reputation, and take control of your business.
Stay On Top of Every Lead, Job & Site Visit - Without the Headaches.
From first enquiry to completed install-see where your best jobs come from, manage your pipeline in real time, and schedule work without hassle.
See What Drives Your Best Jobs
Know which ads or referrals generate your best jobs. Stop guessing—and double down on what drives results." | | Image | Consider layering small tag that says
See Every Enquiry Move Through Your Pipeline
No more chasing spreadsheets. Watch every fire or CCTV enquiry move through your pipeline in real time-with nothing falling through the cracks
Plan Recurring Work in One Place
Easily schedule recurring team jobs — all from a single smart calendar.
Why Fire & Security Teams Choose AlarmGrowth Al
Built exclusively for fire and security businesses, AlarmGrowth Al helps you modernise operations, win more clients, and simplify the way your team work
Made for Fire & Security
We've replaced generic tools with a platform built around your real jobs, quotes, reviews, and bookings.
Hands Off Automation
Let Al chase quotes, reviews, and reminders—so your engineers can stay focused on installs, not inboxes.
Al That Gets Smarter with Every Job
Our Al learns from your activity to help you close more leads, boost reviews, and save time every week.
More Done, Less Chasing
Automates your team's lead follow-ups, review requests, and job reminders-so they spend less time chasing and more time working.
Customised for the Way You Work
Whether you quote CCTV, fire alarms or emergency callouts, our flows and templates are built to match your workflow-right out of the box
24 Reviews. 4.9 Stars
Our Customers Say It Best
works seamlessly with 15+ Native integrations +3,000+ via Zapier & API
Hear What Fire & Security Businesses Say About AlarmGrowth Al
Real feedback from customers who simplified operations, booked more jobs, and boosted reviews using AlarmGrowth Al
“They took the time to understand my brand and target audience, and developed a marketing strategy that perfectly captured our essence. Their creative campaigns led to a significant increase in sales, and their expertise helped us secure a valuable partnership with another company
Andrew Colley
ADAMA Software
“They took the time to understand my brand and target audience, and developed a marketing strategy that perfectly captured our essence. Their creative campaigns led to a significant increase in sales, and their expertise helped us secure a valuable partnership with another company
Andrew Colley
ADAMA Software
“They took the time to understand my brand and target audience, and developed a marketing strategy that perfectly captured our essence. Their creative campaigns led to a significant increase in sales, and their expertise helped us secure a valuable partnership with another company
Andrew Colley
ADAMA Software
“They took the time to understand my brand and target audience, and developed a marketing strategy that perfectly captured our essence. Their creative campaigns led to a significant increase in sales, and their expertise helped us secure a valuable partnership with another company
Andrew Colley
ADAMA Software
“They took the time to understand my brand and target audience, and developed a marketing strategy that perfectly captured our essence. Their creative campaigns led to a significant increase in sales, and their expertise helped us secure a valuable partnership with another company
Andrew Colley
ADAMA Software
“They took the time to understand my brand and target audience, and developed a marketing strategy that perfectly captured our essence. Their creative campaigns led to a significant increase in sales, and their expertise helped us secure a valuable partnership with another company
Andrew Colley
ADAMA Software
Simple to Set Up, Easy to Master
No tech background needed. Just log in, follow our setup wizard, and let the platform do the heavy lifting.
Fast Sign-up
You can join our platform faster with Social Account
Easy to Generate
Our UI are simple, you can easy to catch up
Use Specific Tools
Explore Our Dasboard with 50+ Tools and 20+ Team Support Features
Quick Onboarding
Start fast with our done-for-you setup and walkthrough. Be up and running in under 24 hours.
User Friendly Dashboard
Navigate with ease. Our platform is designed for busy teams who want results without the learning curve.
Industry Focused Tools
Access ready-made workflows, follow up sequences, and AI tools built specifically for fire and security companies.
Pick the Plan That Fits Your Fire & Security Business
All plans come with full support, powerful Al tools, and a 14-day money-back guarantee. Get set up fast with zero tech stress.
Ignite
Perfect for small fire and security firms ready to leave spreadsheets behind.
Never miss a lead again - CRM pipeline tracks jobs from enquiry to completion
Capture every opportunity - log calls, quote requests, and web form leads in one place
Stay on schedule — appointment calendar sends reminders to you and your clients
Follow-up automatically - SMS & email reminders keep leads warm without the manual work
Boost reviews effortlessly - Google review requests sent after each job
Track performance at a glance — simple dashboard shows key stats
Work on the go - mobile app keeps your business running anywhere
For teams of up to 4 users
Accelerate
For growing businesses that need more firepower and Al support.
Everything in Ignite, plus
Al chat assistant - handles enquiries, quotes, and bookings 24/7
Re-engage old leads - smart campaigns bring back lost opportunities
Ready-made templates — use prebuilt follow-ups for CCTV, fire checks & service renewals
Post to socials in minutes - industry-ready content you can schedule in advance
See what's working — track lead sources and conversion paths
Automate 2 - way conversations, text or email flows that nurture leads while you sleep
Customisable forms - collect job info or bookings with smart routing logic
Up to 10 users included
Dominate
Designed for multi-site teams and high-volume operations.
Everything in Accelerate, plus:
Unlimited users & contacts - scale your CRM without limits
Branded portals & white - label reporting - present like a pro
Automated workflows for recurring jobs — ideal for fire maintenance & inspections
Advanced segmentation — organise quotes and clients by site or job type
Smooth onboarding for new engineers or admins — automate training and setup
Custom dashboards by site — see which branches are performing best
Dedicated success manager - strategic support whenever you need it
Full API & simPRO-ready integrations
Al Receptionist - Never Miss a Call Again, Even After Hours
Let our 24/7 Al Receptionist handle quotes, bookings, call-outs, and follow-ups — so your team can stay focused on installs, not glued to the phone.
Key Benefits
Out-of-hours call management - capture every opportunity, even when you're closed
Smart call-out routing — automatically triages emergency calls to the right engineer
Al voice assistant — answers calls, books appointments, and handles quote requests
Integrated scheduling — syncs directly with your live calendar
Call transcripts & summaries — see exactly what was said and what actions were taken
Huge cost saver — replaces the need for traditional 24/7 call handling services
Pricing & Options
Add 24/7 Al Coverage to Any Plan
Pay-as-you-go
+ standard telecom rates per minute (for call routing)
Usage is deducted from your account balance.
£0.10/ per minute usage
Unlimited Al Plan
Includes unlimited Al call handling.
Standard telecom usage still applies.
Billing Transparency
Al call handling is billed at £0.10/minute, plus standard telecom rates of £0.01- 0.02/minute. Prefer simplicity? Choose the Unlimited Al Add-with usage tracking and support included. You'll maintain a prepaid balance for routing costs.
Social Recruitment Engine - Find the Right Talent, Automatically
Let Al handle job ads, screening, and follow-ups so you can spend less time hiring and more time building your team.
Key Benefits
Automated job ads — post across top social media recruitment with no manual input
Role-specific targeting — attract local engineers, admin staff, and apprentices who match your needs
Al screening assistant — auto — qualifies candidates with smart forms and pre- assessments
Shortlist delivered to your inbox — see top matches without sifting through every CV
Auto follow — ups — confirm interview slots and next steps with zero admin effort
Huge time saver — streamline recruitment from days to minutes
Pricing & Options
Add Smart Hiring to Any Plan
Recruitment Add-On
Includes ad creation, distribution, smart filtering, and reporting.
Supports multiple roles and locations.
Billing Transparency
Billing Transparency Includes up to 3 open roles across multiple social media channels. Extra job slots or candidate volume may incur additional usage fees all tracked and capped per plan.
Dedicated onboarding and optional custom workflows available on request.
Start Booking More Jobs, Reviews & Revenue — Instantly.
Let AlarmGrowth Al handle your bookings, reviews, and follow-ups · focus on quotes, callouts, and installs.
We help fire & security businesses grow with Al-powered automation, follow-ups, and smarter tools-built for your industry.
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