Alarm Growth AI — The AI Call-Out Centre Built for Fire & Security

[ AI-POWERED · BUILT FOR FIRE & SECURITY ]

Every missed call costs you a job.
Every answered call costs you time.

Alarm Growth runs your AI Call-Out Centre — answering, qualifying, triaging, and booking 24/7. Built for fire and security. Your engineers stay on the tools. Your phone never goes to voicemail.

Book a Demo

LIVE_CALL_LOG

▸02:47 · Emergency panel fault

│ Routed to on-call engineer

▸09:12 · CCTV install quote

│ Site visit booked Thu 14:00

▸11:34 · BS 5839 query

│ Lead captured & qualified

▸14:58 · Maintenance renewal

│ Added to pipeline

CALLS HANDLED14 / 18 TODAY

[ THE TRUE COST OF BEING "HANDS ON" ]

The jobs you're
losing right now.

"You're halfway through a first fix. Cable in one hand, drill in the other. Your phone buzzes — facilities manager wanting a quote on a 6-storey fire alarm install. £15,000 job. You can't answer."

// By the time you call back, they've already spoken to two competitors.

SYSTEM LOSS REPORT

82%

Calls missed on site

£4.2k

Avg monthly leakage

Traditional answering services don't know the difference between a zone fault and a total system failure. Voicemail is a data sink. Your competitors are picking up on the first ring.

[ THE SOLUTION ]

YOUR AI CALL-OUT CENTRE

Routine enquiries by day. Emergency call-outs at midnight. Quote requests, maintenance bookings, panel faults, alarm triggers — your AI handles it all. Three steps to go live, zero tech overhead, trained on your business and your emergency protocols within 5–7 working days.

We Train It On Your Business

Tell us your services, coverage area, pricing guidelines, and emergency protocols. We configure the call-out centre to represent your company the way you would.

It Handles Every Call

When you can't answer, the AI picks up. It qualifies enquiries, books site visits, texts the caller back with confirmation, escalates emergency callouts to your on-call engineer, and logs every interaction so you have a full paper trail.

You Get The Full Picture

Notification with full transcript and summary. The lead is already in your pipeline, ready to action. No voicemails to chase. Nothing slipping through.

[ BENCHMARK ANALYSIS ]

Stop paying for services
that don't understand your industry.

METRIC	VOICEMAIL	ANSWERING SERVICE	ALARM GROWTH
24/7 AVAILABILITY	PARTIAL	9-5 ONLY	FULL SPECTRUM
INDUSTRY KNOWLEDGE	NONE	GENERIC SCRIPT	NATIVE FIRE/SEC
EMERGENCY TRIAGE	NO	MESSAGE TAKING	ROUTED TO ON-CALL
DIRECT BOOKING	ZERO	MANUAL	CALENDAR SYNC
MONTHLY COST	FREE (LOSES JOBS)	£300-800	FROM £0.20/MIN

A 24/7 answering service costs your fire and security business £6,000–10,000 a year. And they can't tell a Grade A1 from a Category L3.

[ INTEGRATIONS ]

YOUR CLIENT BASE,
ACTIVATED.

Most CRMs force you to start from zero. Alarm Growth plugs straight into SimPRO and Uptick — pulling your existing client database, quote pipeline, and service history into one place. Now your AI Call-Out Centre recognises callers, your follow-ups happen automatically, and your marketing finally reaches the people you've already worked for. No double entry. No clients forgotten. No quotes going cold.

UPTICK

LIVE

Pulls your existing client base, contacts, and live quote statuses straight from Uptick into Alarm Growth. Your AI Call-Out Centre recognises returning callers. Quote follow-ups go out automatically. Marketing reaches every client you've ever worked with — without lifting a finger.

▸ AUTO SYNC ■ ONLINE

SIMPRO

SOON

The same connection for SimPRO users. Pull your client base and quote pipeline into Alarm Growth, then let the automation chase quotes, request reviews, and run your marketing campaigns.

▸ IN DEVELOPMENT ○ QUEUED

RECRUITMENT

SOON

Social Recruitment Engine — automated job ads across Facebook, Instagram and LinkedIn. Find the next engineer for your team without paying recruiter fees.

▸ ROADMAP Q3 ○ QUEUED

[ ON THE ROADMAP ]

AI-to-PDA Job Creation. A call comes in at 2am, the AI Call-Out Centre triages it as an emergency, and a fully-formed job lands on your on-call engineer's PDA before they've put the kettle on. Two-way live sync between Alarm Growth and your field service platform. COMING 2026

[ PLUS 1,000+ MORE VIA ZAPIER ]

Connect to Stripe, Xero, GoCardless, Google Calendar, QuickBooks, Mailchimp, Slack — and the rest of your stack. If your business runs on it, Alarm Growth probably plugs into it.

[ THE FULL PLATFORM ]

RADICAL RELIABILITY

The AI Call-Out Centre is the front door. Behind it sits everything else your business needs to grow — pipeline management, follow-ups, reputation, social, all on autopilot.

UNIFIED INBOX

Calls, texts, emails, Facebook messages, Instagram DMs, Google chats — all in one place. Reply once, hit every channel. Stop bouncing between five apps to answer one client.

CALLS

SMS

FB MSG

IG DM

GOOGLE CHAT

▸ ALL CHANNELS · ONE SCREEN

QUOTE & PIPELINE ENGINE

That quote you sent three days ago? The system already chased it. When the client accepts, it books the site visit automatically. Every enquiry tracked from first call to completed install.

▸ AUTOMATED DISPATCH

5★

REPUTATION ENGINE

Auto-requests Google reviews. Ranks you higher on Maps.

INSTANT BOOKING

Real-time calendar sync. Clients book site visits straight into your diary.

▸ CAL SYNC

[ SOCIAL AUTOPILOT ]

Your Social, Handled.

Schedule posts to Facebook, Instagram, LinkedIn, GBP. Stay visible without lifting a finger.

EMAIL & SMS CAMPAIGNS

Maintenance reminders, seasonal offers, compliance updates — ready-to-send campaigns built for your industry. Stay in front of past clients without lifting a finger.

▸ INDUSTRY TEMPLATES

MISSED CALL TEXT BACK

Belt and braces. If a call ever slips through, the system texts the caller back within seconds — no lead left behind.

▸ AUTO SMS

[ FIELD REPORT · 001 ]

I'll be honest — I was sceptical. We'd tried generic CRMs before and they never stuck because they weren't built for how a fire and security business actually runs. This is different. The AI handles call-outs at 11pm when I'd otherwise be lying in bed worrying about missed jobs. It knows what a panel fault is and routes it to my on-call. That's not something a normal answering service can do.

Jordan Howard

Director, Smartec Integrated Systems · smartec-is.com

[ BUILT BY INDUSTRY PEOPLE ]

This isn't a generic CRM with your logo on it. It's an operational core.

Built by people who've spent years installing, maintaining, and running fire and security businesses. Every template, every workflow, every automation reflects how your business actually runs — not how a software company thinks it should.

BS 5839 AWARE

Compliance language processed natively.

PRIORITY TRIAGE

Instant escalation for life safety calls.

ASSET INTEL

Knows Hikvision from Honeywell.

UK LOCALISED

Native accent and geography recognition.

[ PRICING ]

JOIN THE GRID

Two tiers. Transparent pricing. 14-day money-back guarantee. Three personal onboarding calls with our team — we configure everything to fit how you work, then we're on hand 24/7 if you need us.

[ ACCESS_LEVEL: 01 · CORE ]

SENTRY

Everything you need to run a professional operation — without the AI Call-Out Centre.

£297/MO

+ £997 ONE-OFF SETUP · OR £2,970/YEAR (2 MONTHS FREE)

CRM & pipeline — every enquiry tracked
Automated quote follow-up sequences
Review requests after every job
Booking calendar — clients book direct
Email & SMS campaigns
Lead tracking & reporting dashboard
Smart follow-ups & job reminders
Up to 10 users
3 personal onboarding calls
24/7 support team

Get Started

GUARDIAN

Everything in Sentry, plus your AI Call-Out Centre and full automation.

£497/MO

+ £997 ONE-OFF SETUP · OR £4,970/YEAR (2 MONTHS FREE)

Everything in Sentry, plus:
AI Call-Out Centre — 24/7 call handling*
Emergency callout escalation
Call transcripts & summaries
Advanced lead routing & automation
SimPRO & Uptick integrations
Dedicated success manager
Full API access
Custom dashboards
3 personal onboarding calls
Priority 24/7 support

* Pay-as-you-go minutes. Voice calls charged at £0.20/min and SMS at £0.03/message. See FAQ for typical monthly usage.

Get Started with Guardian

FOR CONTEXT: A 24/7 ANSWERING SERVICE COSTS £300–800/MONTH AND DOESN'T KNOW YOUR INDUSTRY. A FULL-TIME RECEPTIONIST COSTS £20,000+ A YEAR. GUARDIAN GIVES YOU BOTH — PLUS A COMPLETE CRM — FOR A FRACTION.

[ SUPPORT INTERFACE ]

QUESTIONS? ANSWERS.

Does it work with my existing phone number?

Yes. We set up call forwarding from your existing business number. When you can't answer, calls automatically route to your AI Call-Out Centre. Your clients never know the difference — they just get a professional, knowledgeable response every time.

What if a caller needs to speak to a real person?

Your AI Call-Out Centre can transfer urgent calls directly to you, your on-call engineer, or any team member. You set the rules — emergency panel faults go straight to your on-call, routine quote requests are handled by the AI and added to your pipeline.

Can it actually handle technical fire & security questions?

Yes. We train the AI on the specific systems you work with. It knows the difference between a tamper and a low battery, a Grade A1 and a Category L3, a zone fault and a total system failure. If a facilities manager calls at 11pm about a panel fault, it triages correctly.

How long does setup take? What's involved?

Most businesses are fully live within 5–7 working days. Onboarding is handled across three personal calls with our team, where we walk through your services, coverage area, pricing, emergency protocols, and the workflows that fit how you actually run your business. We do the configuration work on the platform — you just need to tell us how your business runs. You'll learn the basics of using the system across those calls so you're confident from day one, and our support team is available 24/7 after that whenever you need us. No technical knowledge required.

What if I already use SimPRO or Uptick?

Even better. Alarm Growth pulls your existing client base, contacts, and live quote pipeline straight from Uptick (or SimPRO, coming soon) into one place. That means your AI Call-Out Centre recognises returning clients the moment they call, your quote follow-ups happen automatically, and your marketing campaigns reach every customer you've ever worked with — no manual data entry required. The Uptick integration is live now; SimPRO is in active development. Two-way live job sync is on our roadmap for later in 2026.

Does it integrate with my accounting software and other tools?

Yes. Alarm Growth connects to 1,000+ tools via Zapier, including Xero, QuickBooks, Stripe, GoCardless, Google Calendar, Mailchimp, Slack, and just about anything else your business runs on. If your accounting, payments, calendar, or marketing tool is in common use, there's a good chance it plugs straight in. Our team will set up the connections you need during onboarding.

Can I try it before committing?

Every plan comes with a 14-day money-back guarantee. If it doesn't work for your business, you pay nothing. No questions, no hassle.

Are there any usage fees I should know about?

Yes — and we're upfront about them. Your monthly Guardian subscription covers the platform, the AI Call-Out Centre software, unlimited contacts, automations, and support. On top of that, you only pay for what the AI actually uses:

▸ Voice calls: £0.20 per minute when the AI Call-Out Centre handles a call
▸ SMS messages: £0.03 per message sent or received
▸ Phone number rental: £1.50/month per tracking number

What does that mean in practice? For a typical 5-engineer fire and security business handling around 100 inbound calls a month averaging 3 minutes each, usage works out at roughly £60–£80/month on top of your subscription. You get a live dashboard showing exactly what you've spent, and you can set monthly caps so there are never any surprises.

What's already included in your £997 setup fee: compliance registration, brand verification, and all the one-off technical setup costs. No hidden extras at sign-up.

What if I'm not technical?

You don't need to be. The three onboarding calls walk you through everything at your pace, and our team does all the configuration work. Most of our clients are fire and security engineers, not IT people — the platform is built for people who'd rather be on site than behind a screen. And if you ever get stuck after going live, our support team is on hand 24/7.

Does it post to social media and manage my Google reviews?

Yes. The Reputation Engine automatically requests Google reviews from clients after every completed job, and the Social Autopilot lets you schedule posts across Facebook, Instagram, LinkedIn, and Google Business Profile from one place. Reply to reviews, comments, and messages from a single unified inbox — no more jumping between apps.

Is my data secure?

Yes. All data is encrypted and stored securely. Call recordings and transcripts are only accessible by you and your team. We comply fully with UK GDPR requirements.

[ READY TO DEPLOY ]

STOP LOSING JOBS
TO MISSED CALLS.

Join the future of fire and security management.